DEWY
Full Brand Creation & Activation Concepts
Private Client
Dewy is a playful, purpose-driven skincare brand designed specifically for children with sensitive skin and eczema. Built to turn bath time into an engaging, safe, and joyful ritual, Dewy blends gentle formulations with playful design to delight both kids and parents alike.
Our studio led the complete development of the Dewy brand — from strategic foundations to visual identity, packaging, and experiential activations. Dewy reimagines bath time as both care and play — a brand built to engage little ones while giving parents peace of mind. Our studio delivered a fully realized ecosystem that extends from product to play, bringing Dewy’s cheerful, nurturing vision to life at every touchpoint.
Scope of Work:
Brand Strategy & Naming: Created the brand name Dewy to capture the essence of gentle care and hydration, while appealing to both children and caregivers.
Visual Identity Design: Developed a bright, joyful visual system including logo design, typography, playful color palette, and graphic assets to express the brand’s fun, approachable personality.
Packaging Design & Rendering: Designed a full product line of skin-soothing bath-time essentials, with tactile, kid-friendly shapes and vibrant packaging, supported by premium 3D renders for launch readiness.
Brand Messaging & Product Storytelling: Crafted clear, approachable messaging that educates parents on safe, effective care for sensitive skin while keeping the tone playful and accessible.
AI-Generated Photography & Art Direction: Directed AI visualizations to explore casting, environments, and playful brand worlds that bring Dewy’s joyful ethos to life.
Retail & Public Activation Concepts: Designed imaginative store displays and public pop-up activations, transforming Dewy into an immersive, interactive experience for families.
