SQAURE ROOTS
Untitled Studio partnered with Square Roots, the urban farming company co-founded by Kimbal Musk, to develop a distinct photographic style that reflects their mission-driven approach to agriculture and sustainability. Square Roots operates a leading indoor farming platform focused on advancing agricultural research and reshaping how fresh food is grown in urban environments.
We captured their collection of microgreens using macro photography, emphasizing form, texture, and freshness. Each image was created to highlight the intricate details of the plants while reinforcing the brand’s connection to science, innovation, and climate-conscious growing.
Our team managed the full production process, from planning through post-production. The result is a clean, high-impact visual narrative that aligns with Square Roots’ values and enhances their presence across both digital and print platforms.